Back in December, Snapchat announced that now any user can create their own selfie filters with the Lens Studio. This rollout is a welcomed improvement, whereas “world lenses” were limited to the rear-facing camera. Now, seven additional templates have been added to for users to build even more face lenses.
How to create custom selfie lenses
The lens tool can be downloaded on desktop browsers or through the iOS Snapchat app. Users can expect new templates in the Lens studio to create both 3D and 2D augmented reality lenses. To start, the user can select and personalize a template with borders and custom text. You can also find new lenses by other artists and users by browsing the Discover section and sharing Snapcodes. The new “Official Creator Program” will launch a collection of lenses from Snapchat’s top creators.
Although this may seem like an exciting opportunity for companies and brands, Snapchat warns that currently, the creator tools for make selfie filters are only available for consumers, meaning businesses are discouraged from using the software to promote or advertise.
We can’t wait to see how these new features impact Spapchat user engagement, as the platform continuously competes to stand out against Instagram and Facebook and claim the teen audience.