Design Social Web

Lead designer and creative strategist for the development of a brand new disease awareness week for a rare disease that limits a person’s ability to digest sucrose (table sugar) causing moderate to severe stomach and digestion problems.

Contributions to this project include:

Logo Design
Website development using WordPress CRM – mobile friendly
Social media ad campaign
Implementation of tracking pixels
Infographic design
Social media branding

Goals

The immediate goal of this site was to drive traffic and qualified patient leads with social media while generating awareness for the rare disease, as well as lay a basic framework for ongoing website optimizations and development for future years.

Project Requirements

Rare Disease Awareness Landing Page
Social media integration with social media share buttons that generate pre-suggested social media posts to increase engagement.
Dedicated resources page for getting involved with this rare disease
Social Media Ad Campaign
Multi-site conversion tracking

Timeline

This project had an extremely short deadline. From start to launch, there was only a 4-month window, and that includes the time needed for strategy!