Holiday Marketing Checklist for Creative Service-Based Businesses

Business

Sleigh Your Holiday Sales (see what we did there) with a full Holiday Marketing Checklist.

🗓 Mid-September to Late September: Planning & Foundation

  • Set Clear Goals: Determine what success looks like for you. Is it more followers, sales, or simply increased engagement?
  • Audit Previous Strategies: Dive into what worked last holiday season and what fizzled out faster than a snowflake in July.
  • Holiday Calendar Planning: Chart out the key dates (Thanksgiving, Black Friday, Cyber Monday, Hanukkah, Christmas, New Year, etc.) and tailor content around them.
  • Budget Breakdown: Factor in any costs for promotions, collaborations, advertising, or giveaways.

🗓 October: Storytelling & Building Momentum

  • Start Teasing: Share behind-the-scenes glimpses of upcoming holiday offers/services.
  • Share Testimonials: Post past client testimonials. Nothing says “quality” quite like a satisfied customer.
  • Engage with Followers: Run a poll, Q&A session, or quiz. Keep the momentum fun and engaging.
  • Begin Collaborative Talks: Reach out to complementary businesses or influencers for potential holiday collabs.

🗓 November: Offer Sneak Peeks & Build Hype

  • Exclusive Previews: Reward loyal followers with a sneak peek of your holiday offers.
  • Launch Holiday Packages: Think outside the box. Instead of just discounts, can you offer bundled services or limited-time offers?
  • Host a Virtual Event: A live session, workshop, or webinar adds a personal touch. It can showcase your services and give a taste of the value you provide.
  • Promote User-Generated Content: Encourage followers to share their experiences with your services using a special holiday hashtag.

🗓 December: Engage, Engage, Engage!

  • 12 Days of…: Think of a “12 days of Christmas” styled campaign. Maybe tips, hacks, or even giveaways related to your services.
  • Holiday Storytelling: Share personal stories or client experiences from past holidays. Get relatable!
  • Flash Sales or Limited Slots: Create urgency by offering time-sensitive deals or limited availability slots.
  • Engagement Boost: Share holiday-themed content, ask followers about their holiday plans, or simply engage in the comment section.
  • Thank You Notes: Personalize DMs or emails to followers thanking them for their support this year.

📋 General Best Practices & Creative Tips:

  • Personal Touch: Whenever possible, add a personal touch. Personalized emails, handwritten notes with purchases, or a shoutout on social media can make a big difference.
  • Quality Over Quantity: Don’t spread yourself thin. It’s better to execute a few ideas effectively than many half-heartedly.
  • Engaging Visuals: Being in a creative service industry, leverage compelling visuals, be it graphics, photos, or videos.
  • Feedback Loop: Always encourage feedback. This ensures you’re in touch with what your audience wants and can adapt swiftly.
  • Use Authenticity as a Tool: In a season dominated by sales pitches, a genuine, heartfelt message can truly stand out.

Remember, the goal is not just to gain a customer but to build a lasting relationship. Warmth, authenticity, and genuine value will always stand out in a season filled with generic sales messages. Happy holiday marketing! 🎄🌟

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It’s me, Jackie!

Photographer, educator, and biz coach to creative entrepreneurs and bespoke brands.

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