I’m Jackie –

I coach & mentor creative entrepreneurs who want to build successful, prosperous businesses with authenticity and balance.

jackie watson

I want you to know

Your success can be everything you hoped, & more.

You can do this!

We’ve all been stuck at the same crossroad: “I can take pretty pictures, so it’s time to get serious about starting my photography business.” Let’s get real for a sec – running a wedding or portrait photography business is no walk in the park. With bookings, consultations, editing marathons, and dealing with all the nitty-gritty stuff in between, it’s no wonder we sometimes feel like we’re on the edge of burnout city. But guess what? It doesn’t have to be like that!

This is your chance to flip the script and rewrite the rules of what makes a photography business truly successful. Let’s ditch the overwhelm and embrace a whole new approach to rocking this wedding photography game!

fun & free

The Ultimate Resource Guide for Creative Entrepreneurs

If you’re looking for purposeful and effective ways to increase your brand’s online productivity – I have full arsenal if resources at your disposal.

What I Do

Private Coaching | Brand Audit | Marketing Review

I’m here to support you as your photography mentor and coach! Building a profitable six-figure photography business while maintaining work-life balance and providing an exceptional customer experience is absolutely achievable. Let’s continue on this wonderful journey together.

As we dive deeper into the world of photography business, I want you to know that it’s completely normal to face challenges along the way. Embrace them, because they are opportunities for growth and learning. Remember, you have the passion and talent, and with the right strategies, you’ll soar to new heights!

my mission is

empowering photographers and creatives to craft exceptional businesses, all the while embracing a life where they can thrive.

a caffinated queen ^

a little about me –

undercaffinated & overjoyed

Photographer since 2008, mom of 1 rambunctious boy, and successful lifestyle, studio, and wedding photographer.

As a photographer, I once believed that capturing beautiful images would be enough to lead a successful business. However, I soon discovered that the key to becoming a thriving photographer lies in understanding that it’s 30% about the quality of your work and a significant 70% about mastering the art of running a business.

I found myself caught in a cycle of trying to increase revenue by booking more clients, only to be overwhelmed with the endless hours spent on editing and culling. My free time vanished as I juggled email responses, proposal writing, schedule management, and social media posting. That’s when I knew something had to change. I made the decision to reclaim my life, transform my business, and elevate what I once considered a side hustle into a consistent 6-figure venture that granted me the financial freedom I craved. And now, I want to help you achieve the same! Let’s embark on this transformative journey together and unlock the secrets to building a profitable and fulfilling photography business that empowers you to lead the life you desire.

for beginners:

Brand Audit

You know the saying, “leave no stone unturned?” Well think of your brand as the stone. We’re going to look inside, out, and figure out where your missing opportunities to increase profits, boost your productivity, and improve your client experience.

virtual or in-person


Whether you’re a one-timer or an ongoing client, this is our time to sit down, get into the personal workings of your business, and address any additional pain points in your life. I’ll show you how to make the most of your productivity so you can actually get your life back (without sacrificing your client experience!)

Jackie is the definition of “AMAZING”! She truly is passionate for what she’s doing and her work, smile, and bubbly personality reflects that.

Cori Anne (Wedding Planner)